Out of Sight, Out of Mind —Dana

5) In person. Every time you meet with a customer or prospect, you're promoting your firm.

6) Direct mail. Simple postcard campaigns are effective. A well-designed corporate brochure is also recommended. Get a writer and designer involved; I beg you.

7) Letters. Sales letters can make a strong statement, but only if they're well written, original and clearly define why your company is different.