What Print Buyers Want -- Honesty and Expertise

Jennifer Dyslin is a print buyer for Englewood, CO-based Starz Entertainment LLC (as in the Starz and Encore premium channels). As a veteran print buyer and senior manager of print production at Starz, Dyslin reveals what she expects from print providers, the biggest peeves she has with them and how going the extra mile can be the key to getting—and keeping—her business. Dyslin and another buyer purchase direct mail, brochures, high-end packaging, press kits and point-of-sale materials to the tune of about $3 million a year.