What Print Buyers Want -- Honesty and Expertise

What’s the importance of a print provider going the extra mile?

I had a sales rep who used to call and say, “We have an opportunity…” This always meant that there was a problem, but the way in which he approached it was to provide me with solutions, when he explained the problem.

Another vendor made a mistake on a project, which we realized on a Friday at 4 p.m. My sales rep jumped to find out what happened and call me back with a solution. He had a sense of urgency, was never defensive, fully admitted the mistake, and offered up a solution that would be fast and acceptable—and at their cost. He even spent his Saturday morning at the plant going back over everything to make sure he figured out exactly where the mistake happened. It is very valuable for me to understand where and how these things occur.