It’s Time for an Intervention —Farquharson/Tedesco
• That brings us to loyalty. Delivery times used to be measured in weeks, then days. Now, when we ask when you want it shipped, you respond, "What time is it now?" Yet, we comply. We rush orders. We drive them through snowstorms so that you will meet your deadline and ship your product on time.
It used to be that we knew you had our back when the bean counters came to ask why you didn't go with the lowest price. Now, you are naming us the "Vendor of the Year" and then throwing us out because you can get the job done 3 percent cheaper somewhere else. What gives?
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
