It’s Time for an Intervention —Farquharson/Tedesco
• Next, we ask that when awarding a job, you consider more than just price. Why doesn't creativity matter any more? What about those times when we come up with the best print solution and you bid out our ideas anyway? That does little to encourage innovation on our part, not to mention the damage it does to our relationship. A good vendor is as important as a good customer. We are trained professionals who bring a wealth of knowledge to the table. What we ask in return is a fair shake at earning an order.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
