Print Buying on the Web

Since I last wrote about print buying on the Web, I've met with many of these vendors, and I've listened to their pitches and to the reasons why they think they'll be successful.

Build a $ Billion Business
Several of them have pointed out to me that the commercial printing market in the United States is estimated at $125 billion per year or more. They each modestly state that even if they were to gain 1 percent of this market, they would build a business with sales of more than a billion dollars. Impressive.