Print Buying on the Web

Print buyers have very personal relationships with their printers. They have literally thousands of firms to choose from, but most work with just two or three.

While print buyers, if pressed, will admit that many different printers could potentially satisfy their requirements, they'll swear adamantly that they'd rather fight than switch. It's clear that the relationships they've built, and the clear communications they've established, are an essential part of getting the high-quality print work they require.