Print Buying on the Web

The other day, I received a well-designed and informative booklet from International Paper. Called "Via Basics: Estimating," the publication explains the process both of choosing the right printer and of receiving accurate estimates from the printer you choose.

"Via Basics: Estimating" is explicit about the intricacies of choosing the right printer. "One of the basic misconceptions about commercial printing is that every printer has the same skill level," the booklet states. It goes on: "There are many variables that distinguish printers, not the least of which is their mix of equipment and the creativity inherent in the printing process."