Print Buying on the Web

I quote extensively from this publication, not because I think it's the new print purchasing Bible, but, because I think it fairly represents the beliefs of most print buyers.

While we pundits often state that print has become a manufacturing commodity, the buyers of print believe that it is anything but. They see each printing company as distinct—a compendium of equipment, processes, personnel and practices. For the average print buyer, this is not a commodity to be purchased over the Internet.