Print Council Educates Agency Heavyweights on the Power of Print with a Multimedia Seminar

In addition, the panelists spoke about how print can transform the viewing experience by appealing to multiple senses, engage a reader beyond the printed word, and communicate a brand in a way that is not possible through the computer screen, TV or radio.

The seminar concluded with a Q&A session, which was highlighted with a discussion on the environmental sustainability of direct marketing and renewability of print on paper. Questions on a variety of issues were addressed, including the measurability and ROI of print, emerging technologies, recycling, targeting.