Print Council Educates Agency Heavyweights on the Power of Print with a Multimedia Seminar

A Starcom managing director with multi-million dollar client billings offered this assessment: “We need to be doing more of this – to be educated about how print can be connecting and adding value to multiple communication and activation strategies. It is paramount to providing value for our clients. Our people have little knowledge how print has evolved outside of publishing, but the metrics associated with the customization tactics certainly line up with what we are being asked to provide. This has certainly created about 100 questions that we need to answer to use print to add value to our clients’ spend.”