Print Council Educates Agency Heavyweights on the Power of Print with a Multimedia Seminar

One of the panelists, Rick Merdan from NewPage, had this reaction: “The attendance was great and the message was received. The quote of the session came from the designer who stated she only prints five times a year but now is encouraged to take another look at print.”

Joe Duncan of Leo Burnett pointed to the “big picture” perspective: “Media strategists and activation groups are being challenged every day by their clients to connect all of the communication needs of the marketer with the desires and options available to the consumer. No media does that better than print.”