200+ Marketers Hear 'Print Delivers' Message

Following welcome remarks by Ben Cooper, executive director of The Print Council, David Mastervich, manager of catalogs, periodicals and saturation mail at the U.S. Postal Service, discussed consumer preferences for traditional marketing channels such as printed magazines, direct mail and printed catalogs that drive buyers to Websites for ordering. He quoted a study that found the average consumer is exposed to 2,904 marketing messages daily, will pay attention to 52 and will act on/pay close attention to only four of them. Ink-on-paper messages help break through the clutter.