200+ Marketers Hear 'Print Delivers' Message

Molly Foshay, director of creative services at Sappi Fine Paper, closed the seminar with information about paper sustainability and recycling, and laid to rest many false conceptions about print's environmental impact in comparison to electronic alternatives. Noting that direct mail/marketing materials make up only 2.4 percent of U.S. landfills, she pointed out that there are more trees growing in America today than there were 70 years ago.

Foshay added, that since more than half of the land in the United States is still privately owned, the paper industry has also played an instrumental role in making it economically attractive for land owners to keep their properties forested, rather than selling them to developers.