Promoting Print’s Role in Cross-Media

NEW YORK—Sappi Fine Paper, in partnership with The Print Council, recently hosted more than 200 media and marketing specialists and publishers at the Art Directors Club for a "Print Delivers" lunch-and-learn event.

The sixth such seminar in an ongoing series presented around the country by The Print Council, presentations raised awareness about the viability of print media and its effectiveness as part of cross-media communications.