Promoting Print’s Role in Cross-Media

Molly Foshay, of Sappi Fine Paper, closed the seminar with information about paper sustainability and recycling, and laid to rest many false conceptions about print's environmental impact in comparison to electronic alternatives.

Noting that direct mail/marketing materials make up only 2.4 percent of U.S. landfills, she pointed out that there are more trees growing in America today than the number of trees growing 70 years ago.