'Print Delivers' Seminar Hosted by Williamson Printing Draws a Crowd

Molly Foshay, Director of Creative Services at Sappi Paper, spoke about the sustainability of paper and print, and stated, “Because print is biodegradable, recyclable and reusable, marketers can make a decision to use print and feel confident that they are choosing a medium that is sustainable.”

Jerry Williamson, CEO of Williamson Printing Corp., presented several case studies from the automotive and retail industries and introduced a new technology, Qyoo, that connects a print 2-D barcode to a smart phone for direct video and audio connection from a direct mail piece, print ad, or in-store print medium.