Magazine Scan Response Rates Exceed that for Direct Mail, Study Finds

The response rates measured across all magazines and adds ranged from 0.7 percent to 26.8 percent. The average, weighted by circulation and removing the high and lowest scores, was 6.4 percent. The app remained open about 10 minutes for each visit. During those 10 minutes, the user viewed nearly 19 mobile pages—an average of about 30 seconds per page. This suggests that users were actively interacting with the magazine while using the app. Visitors on average made return visits 1.4 additional times for additional engagement (an average of 2.4 visits).