Magazine Scan Response Rates Exceed that for Direct Mail, Study Finds

“When done well, mobile action codes can turn a magazine advertising campaign into a direct marketing tool with a higher than average response rate,” asserted Roger Matus, executive vice president of Nellymoser, Inc. “It ought to be considered whenever a direct response campaign is being used."

Copies of the mobile scan rate study are available online.

Source: Nellymoser.