Print Media Centr, Avanti and Domtar to Present Pre-Conference Workshop at Xploration 16

TORONTO — February 26, 2016 — Avanti Computer Systems Limited, a leading provider of Print MIS, has announced that it will co-present a pre-conference program with Print Media Centr and Domtar Papers as part of Xploration 16, being held April 5-7, at the Caribe Royale Orlando in Orlando, Fla.

Joanne Gore, marketing director at Avanti, Deborah Corn, principal at Print Media Centr, and Vanecia Carr, director of marketing, printing and publishing at Domtar, will present the five-hour workshop for printers in conjunction with Xplor International’s pre-conference offerings. The hands-on session is designed to help printers navigate and conquer the challenges of selling print and reaching new customers in today’s digital landscape through targeted messaging, marketing, and relationship-building strategies.

"In addition to being a member of the print industry for over 30 years, I am also an Xplor board member," states Joanne Gore, marketing director, Avanti. "I'm honored to share my passion for all things print and marketing through an association that I value."

"Our workshop is designed to help printers break through the cold-call clutter, understand what today’s buyers really care about, and how to communicate with them," says Deborah Corn, Principal, Print Media Centr. "Having Domtar and Avanti as workshop partners adds incredible value as they bring decades-worth of print industry and marketing expertise to the table. They understand how to create successful relationships with customers."

The workshop will cover topics including: how to create internal and external messaging; marketing and communication best practices; becoming a partner and trusted resource for customers and prospects; and creating tangible relevance with Millennials through relationship building and targeted messaging. The workshop will culminate with attendees putting their learnings into an actionable plan to earn the business of a new (mock) company seeking print partners.

The Ultimate Marketing Workshop for Printers: Solid Strategies for Sales Success takes place Monday, April 4, 2016, from 10:30 a.m.-4:00 p.m. and is open to printers and print shops of all sizes. Attendees can see the full workshop agenda and register at: www.xplor.org/ultimate

Pricing
Registration for The Ultimate Marketing Workshop for Printers: Solid Strategies for Sales Success can be purchased independently, or as an add-on to Xploration 16 conference registration for $99.00 USD, and includes morning and afternoon coffee service, and lunch.

About Avanti
Since 1984, Avanti has provided innovative, award-winning Print MIS solutions that help print shops and marketing communication organizations automate all facets of their business and cultivate a more meaningful customer relationship. Avanti’s award-winning solutions are the most open in the industry; are JDF-certified, fully integrated, and extend from Web-to-print through to production and billing.

About Print Media Centr
Print Media Centr provides information and resources to the Print and Integrated Marketing Community, with some fun in the mix! Through its site, social media channels, and weekly #PrintChat on Twitter, Wednesdays at 4 p.m. EST, Print Media Centr engages with the largest and most influential global on-line industry audience. Connect with Print Media Centr to create customized promotions that generate leads and create awareness with our connected community for your business, organization, events, product launches, services and more.

About Domtar
On the surface, Domtar makes paper. But beyond that, Domtar makes answers. It asks, "What’s possible?" "What’s important?" Domtar talks to businesses, printers, creatives, and others and listens, thinks, and asks more questions. The result is much more than a broad, varied collection of paper products—it’s a response to what’s happening in our industry and our society. So, no matter which Domtar product you choose, you’re making the right call — for your customer, your client, your message, and your story.

Source: Avanti Computer Systems.