Print in the Mix: Day of the Week, Size Impact Response to Direct Mail

Key findings include:
Mail volumes vary considerably by day, with consumers receiving far fewer pieces of mail on Saturday.

Day / Amount of UK Mail Rcvd. (in millions)
Monday — 629
Tuesday — 508
Wednesday — 637
Thursday — 649
Friday — 658
Saturday — 381

Consumer response to direct mail varies by day. The number of consumers who have done something in response to receiving direct mail is highest on Saturday (29%). Monday mail elicits lower levels of response (26%). Response rates tend to vary less across the week when direct mail items "set aside for reference" are excluded.