Print in the Mix: Day of the Week, Size Impact Response to Direct Mail

Other weekday response rates:

Tuesday (16%)
Wednesday (18%)
Thursday (17%)
Friday (16%)

Consumer response rates vary less to financial direct mail when items "set aside for reference" are excluded, although a slightly higher proportion of mail delivered on a Saturday results in a positive reaction (4%, as compared to a 3% response rate on Monday-Thursday, and a 2% response rate on a Friday).