Print in the Mix: Day of the Week, Size Impact Response to Direct Mail

The physical size of the direct mailing piece affects response:

Direct Mailing Size / Response Rate
Large Letter — 6.2%
Packets — 4.8%
Standard Letter — 4.5%

To read this Print in the Mix Fast Fact and additional print market research studies, go to www.printinthemix.rit.edu and search for Royal Mail. Print in the Mix is a free and easily accessible clearinghouse of research on print media effectiveness, published by the Printing Industry Center (http://print.rit.edu") at RIT (http://www.rit.edu) and made possible by a grant from The Print Council (www.theprintcouncil.org).