Print in the Mix Website Redesigned for Improved Research Use

WASHINGTON, DC—Sept. 16, 2011—With nearly 37,000 visitors a year, Print in the Mix (PIM), a comprehensive clearinghouse of research on the effectiveness and value of print media in the marketing mix, has established itself as a key resource for the printing and marketing communities. As of GRAPH EXPO 2011, the website published by Rochester Institute of Technology was launched with a new redesigned look, enabling the viewer to more easily access the research and take advantage of the robust search capability.