Print in a Multi-channel World --Sherburne

Where to Start?

For many of us, getting started can be daunting. But here is another piece of Panaggio advice: Simple is useful. Start small and test a variety of options and approaches. Track your results to see how you are doing. And these days, the good news is there is no need to build everything yourself. There are many options for buying or partnering to gain access to the expertise you need, and it is more affordable than ever before.