Print in a Multi-channel World --Sherburne

Here's an example: Constant Contact (www.constantcontact.com) is a do-it-yourself e-mail marketing service that claims more than 40,000 small businesses and associations as customers. You can get started for as little as $15 per month or take advantage of their 90-day free trial. Who couldn't afford that? The service provides a range of professionally designed e-mail templates and step-by-step instructions for how to "create eye-catching e-mail campaigns." Try it out, but be sure to blend your campaigns with printed components. After all, that's the message we are trying to get across here—how print can work together with alternative media to be more effective than any one medium alone!