Print in a Multi-channel World --Sherburne

More Competition

Most of us are no longer simply competing with the printer(s) down the street. We are competing globally, and we are facing non-traditional competitors, as well. Customers have more alternatives than ever before for getting their message out. They can send millions of e-mails at virtually no cost. They can leverage their Websites to engage potential customers. There are blogs, podcasts and other new means of communication that seem to emerge almost daily.