Print in a Multi-channel World --Sherburne

In the case of your business, you can show customers how print plays an important role in a multi-channel communications strategy by using a blended approach in marketing your own business to them.

Last month at an industry event in Las Vegas, I had the pleasure of hearing one of the true entrepreneurs of our industry speak. Michael Panaggio founded Direct Mail Express (DME) in 1982 in Daytona Beach, FL. He has grown DME from a startup employing seven people to a fast paced, continuously expanding, vertically integrated marketing company that currently employs more than 550 associates and will reach $100 million in revenues in 2005. DME offers both offset and digital printing, mailing services, database management, creative services, three customer interaction centers, and a Web hosting operation that hosts more than 700 Websites as well as personal URLs (PURLs).