Print in a Multi-channel World --Sherburne

There were about 150 people in the audience of this event, and before most of us even escaped Las Vegas, Panaggio's team had established PURLs for all of us. Once I logged into my PURL with my e-mail address, I was presented with a personalized page that displayed a video presentation about DME, a downloadable PDF of the slides Panaggio presented, information about the value of PURLs in the marketing mix and links to information about DME. It also offered me the opportunity to refer a friend to have their own PURL created, to "share the wealth." And within moments of logging in, I received a personal e-mail thanking me for visiting my PURL and reminding me to explore the options DME offers.