Print in a Multi-channel World --Sherburne

Having achieved the $100 million mark, Panaggio's stated objective is to build a $250 million company, and I have no doubt he will achieve that goal. How? By eating his own dog food—by turning the tools and expertise he employs so successfully with his customers to the growth of his own business.

So how can you get started in your quest to expand your own marketing efforts to both grow your own business and educate customers about the powerful role print can play in a multi-channel business communications strategy?