Exhibitor Tips for Success —Morgan

THERE ARE many reasons why a printer may decide to exhibit at a trade show or conference. From generating solid business leads to creating or maintaining brand awareness, exhibiting can have very lucrative results—but only if it is orchestrated effectively.

In February, my staff and I hosted our annual Print Oasis Print Buyers Conference at Amelia Island Plantation in Florida. Print Oasis is the premier educational conference focused on the challenges of marketers, print buyers and production professionals. This year, 65 printers and technology companies were featured in the Exhibit Hall.