Exhibitor Tips for Success —Morgan

They researched the attendees. Successful exhibitors had an in-depth understanding of who would be attending the conference and what level of experience the print buyers had in the industry. They tweaked their presentations to match the type of professional who would be stopping by their booth.

They thought ahead. Several of our successful exhibitors asked for an attendee mailing list several weeks before the event. They sent pre-show promotions that featured strong graphics, reinforced the brand and included the booth number of where the company would be located. The invitations gave an incentive for the attendee to stop by the booth, such as a drawing, a demonstration of a new product line or an educational white paper. Exhibitors who generated brand recognition before the event hit the ground running when the conference doors opened.