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They valued unique networking. While an exhibit booth offers a wealth of opportunity, it is the personal interactions that are the most memorable for the buyer. Successful exhibitors participated in the scavenger hunt, bonfire on the beach and the hat party, all of which encouraged interaction between buyers and suppliers in a non-threatening environment. Not only did this create lasting memories among our participants, it helped generate brand recognition. Successful exhibitors sought out dynamic social situations that took networking to the next level.
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