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They went to the seminars. It is surprising how many exhibitors do not attend seminars, especially when it is included in their conference package. Sitting side-by-side with print buyers is an incredible opportunity to learn what services they need, while establishing a relationship in a non-threatening environment. As one of our participants stated, “I was very pleased to see a number of printers in attendance at the actual conference. They were there to see what print buyers wanted, so they could become better service providers. Now that’s the kind of vendor I want to work with!”
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