Exhibitor Tips for Success —Morgan

They followed up. Obviously, following up after a trade show or conference exhibit is the most important part in securing future clients. This should be done in a timely manner, even if it is just getting out a thank you note to prospects who stopped by the booth. Making it easy for the print buyer to take the next step in building a relationship is a necessity, and this can be done by offering free Webinars or engaging them in other types of events. Successful exhibitors know that they need to follow up more than once to continue establishing the trust that was created at the conference. PI