Exhibitor Tips for Success —Morgan

In the survey, print buyers were asked what specifically motivated them to interact with an exhibitor. What follows is an analysis of their content-rich responses.

We discovered that conference exhibitors were most successful if:

They set realistic goals. Successful exhibitors set goals well before the date of the conference. They were as specific as possible about their financial objectives and the ROI that needed to be reached to justify the expense of the conference. They determined how many qualified leads needed to be obtained to reach their set target.