Exhibitor Tips for Success —Morgan

They did their homework. The best exhibitors ensured the exhibit event matched their needs and was an effective way to meet their goals. Because they understood that the print buyer’s perspective is the most important one, they spoke with clients to hear their thoughts on whether or not it would be a worthwhile event. They also researched if the event organizer had a proven track record with chairing trade shows and asked for detailed demographics on past attendees.