Exhibitor Tips for Success —Morgan

They measured. The best exhibitors had a professional-looking booth that was inviting by nature and strong in content. One of the steps exhibitors often forget is to obtain booth measurements to ensure that their signage and display items will fit. People who were on top of things carefully reviewed the exhibitor prospectus to ensure it would have everything they needed. While this may seem like a minor point, print buyers will determine in just a couple of seconds whether or not to approach a booth. It is important to have one that immediately grabs a buyer’s attention by featuring a well- organized, attractive display.