New Demands Result From Print-on-Demand —Michelson

FORGET ABOUT the quality from your digital output device. Don’t stress over maximum rated print speeds. As the digital printing juggernaut continues to take hold, those embracing the technology face more pressing concerns. Industry wisdom proclaims that the successful companies are those able to morph from being printing operations into marketing or communications businesses that, by the way, also happen to provide printing. It’s an oft-repeated message evangelized by speakers at almost any conference or seminar focused on digital and variable data printing. But what does it really entail?