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Also be sure to check out the article that delves into the intricacies of data management. As one savvy printer chimed in, “If you control the data, you control the customer.” Aside from cementing client relationships, providing database hygiene and development can also be a major profit center that flies under the radar of existing contracts. The stakes are high, though, as witnessed by all of the recent news reports documenting cases where sensitive personal information was compromised by variable data campaigns run amok.
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