Print Outlook Tackles Economic Realities

Economist Alan Beaulieu, of the Institute for Trend Research, foresees no economic recovery this year, but believes employment levels and credit markets will improve in 2010. He said history will call the current period of time the Great Recession, but not a depression.

NAPL Chief Economist Andrew Paparozzi predicted a 3.5 to 4.5 percent decline in printing industry sales, on top of last year's 3.9 percent drop. Although he anticipates signs of modest recovery in early 2010, Paparozzi stressed that it will "not lift all boats—only those companies that structurally change their businesses."