Print Outlook Tackles Economic Realities

In describing the $300 billion advertising media market (direct marketing, magazines, newspapers, television, radio, Internet, Yellow Pages and out-of-home), Marty Maloney, chairman of Broadford & Maloney, stressed how the Internet still represents a small slice of ad revenues. He said opportunities for printers exist with gift and discount cards, cents-off coupons, FSIs, direct mail, digital books, large-format and variable data digital printing, as well as newspapers printed by commercial shops.