PRINT POLITICAL ACTION COMMITTEE — NEW LEADERS OF THE PAC

While the pair may be relatively short on printing industry experience, their ability to raise both funds and awareness for a given industry’s political ideology and needs are vital to the rebirth of PrintPAC.

“Fundraising is difficult if you don’t have dedicated PAC management. The most effective ones have at least one person, if not two or three people, working on all elements of fundraising, from promotions to invoicing,” Lyons says. “When you don’t have staff dedicated to this function, it falls on your lobbyists, whose first priority should be Capitol Hill. Invariably, the fundraising takes a back seat.”