The Print Report with Marc Johnson, HP
Now that paper weights have thickened and color considerations have been addressed by brands, inkjet printing is helping mail get its moment with consumers and helping marketers get their ROI.
In this episode of The Print Report Podcast, Deborah Corn and Pat McGrew talk to Marc Johnson, Senior Global Market Development Manager about his return to HP, the continued evolution of inkjet printing, and direct mail trends to capitalize on, now.
LISTEN LONG AND PROSPER!
- People:
- Marc Johnson
- Pat McGrew
Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the #1 print group on LinkedIn, Girl #1 at Girls Who Print, host of #PrintChat, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and is on the Advisory Board for the Advertising Production Club of NYC.
As the Intergalactic Ambassador to The Printerverse, Deborah provides ‘printspiration’ and resources to print and marketing professionals through Print Media Centr. She has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.
Twitter: @PrintMediaCentr
