Print UV Event Shows Upward Trend

In an enthusiastically received keynote address, Warren Werbitt of Montreal-based Pazazz Printing chided printers for commoditizing their own industry. Combined with a rededication to customer service, he noted, UV printing offers a way for printers to reclaim their integrity (and their profit margins) by building a value-added niche to lift their businesses out of the commodity trap. In 2008, Werbitt became a YouTube phenomenon for producing and starring in “Printing’s Alive.”