Print Video Rocks YouTube Community —Cagle

BITS AND PIECES

WHEN YOU combine new technology with old-school craft and a little in-your-face attitude, the result is side-splitting laughter. And it’s also perhaps the biggest electronic boost for the printing industry.

Pazazz, a commercial and package printer based in Montréal, was looking to put together a fun, if a bit unconventional, promotional video. So Warren Werbitt, president and CEO of Pazazz, donned a company uniform and went on an almost four-minute rant near his loading dock that was reminiscent of Dennis Leary’s hyperactive style. The video, called “Printing’s Alive,” was posted on YouTube and immediately took off. By early February, the video had cleared 70,000 views and earned a rating of four stars out of five. This definitely isn’t your grandfather’s print marketing campaign.