Printable Announces Acquisition of Directype

"Image personalization is an extremely powerful marketing tool that has yet to reach its potential," said Coleman Kane, CEO and President at Printable Technologies. "The acquisition of DirecType allows Printable to provide a total solution for our clients with a deeper integration into existing products. By owning this technology directly, we can create image personalization solutions that are affordable, scalable and greatly encourage the use of VDP marketing."