Printcafe Conference Examines Success Models

The event took place as Printcafe drew near its initial public offering—since completed through the efforts of underwriters UBS Warburg, Robertson Stephens, U.S. Bancorp, Piper Jaffray and McDonald Investments. An IPO is "not an exact science," said Olin, noting that the investment community mostly struggles to understand the wayward manufacturing schema of the commercial printing industry. "Print has no finite number of products, no predictable raw materials," Olin adds.