PrintCity Alliance Announces Seven Competence Centres and Other Visitor Attractions

PrintCity Members & Partners: MAN ROLAND / FUJIFILM / OPTIMUS

Digital TransPromo — The arrival of cost-effective digital colour printing now enables companies to transform transaction documents from cost drivers to value-adding promotional tools. This enables companies to leverage their transaction documents into effective, marketing tools that promote dialogue with customers. The benefits include differentiation, reinforced branding, greater customer loyalty, and one-to-one communication to make offers matched to the customer’s needs, higher response rates, and cross-selling opportunities. A group of experts will explain how Digital TransPromotion works and the keys for successful implementation to create new business opportunities.