PrintCity Alliance Announces Seven Competence Centres and Other Visitor Attractions

Print + X Project — “The secrets of added value”

PrintCity and the f:mp. introduce a joint project: Print+X. The project aims at researching the capability and benefits of value-added printing. To achieve this, three virtual brands of lifestyle and electronics products were designed which are to be used as subjects in the testing process. The available options of value-added printing will be scrutinized and evaluated by study groups from different universities to strengthen the validity of the results. Do not to miss the Print+X presentation at drupa 2008 which will be followed by a Roadshow presenting the findings of the studies as well as sample media used, to the benefit of interested brand-owners, creatives, and the management of printing houses.